Eden Ascent - Content Marketing

Digital Content Marketing

Digital Content Marketing Strategy,what it is and when to use it!

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

With Content Marketing, you are introducing your Brand, products and services to the market, by providing relevant, valuable and useful content to draw your audience in, make an impact, educate and solve problems together.

Content Strategy on the other hand is the planning aspects of managing content throughout its lifecycle, and includes aligning content to business goals, analysis, and influences the development, production, presentation, evaluation and measurement of content.”

Content Marketing is therefore about building relationships, whereas Content Strategy is the Content Creation Plan or Framework. This simplification is merely a starting point to describe the distinctions.

Where a content marketer addresses the “whys,” the content strategist addresses the “how’s,” and together they work out the “what’s” and “where’s.” The content marketer develops the customer relationship with the brand. The content strategist manages the work process across every publication the brand leverages.

We trust that we have helped you understand the two key elements of a Digital Content Marketing Strategy and though separate; they work together.

“ The best people are the ones that understand content.
They’re a pain in the butt to manage, but you put up with
it because they are so good.”

— Steve Jobs

“Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.”

In the very beginning of Erin Kissane’s book, The Elements of Content Strategy (which is really good, by the way), she quotes Rachel Lovinger, who said, “Content strategy is to copywriting as information architecture is to design.”

Content strategy, on the other hand, manages the content in a planned framework as a strategic asset across the entirety of the organization, delving deeper into the “creation, publication, and governance of the content.” (https://www.contentstrategy.com/kristina-halvorson (in Kristina Halvorson’s words.

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