Eden Ascent - Understanding-Digital-Transformation

Understanding Digital Transformation

Understanding Digital Transformation is to understand that; Digital is not just about Technology, but about People too.


Digital transformation refers to the process and strategy of using digital technology to change how businesses manage their operations and serve customers. 

Digital Marketing has opened a never ending array of channels and provided the capacity to reach out to many prospective customers, both locally and globally, who want to purchase the goods or services you are selling. 

The goal of Understanding Digital Transformation is how best to boost customer experiences and operational outcomes. 

Every organization, regardless of its size or industry, increasingly relies on data and technology to operate more efficiently and deliver value to customers. As we well know, data cannot lie.

Making real change comes to the individuals. The technology is excellent, but companies want to ensure they’re educating and empowering their employees.



Everyone needs to understand where the organization is going and why. Change starts with a comprehension of the means by which the organization works and identifying internal change agents together, with opportunities to motivate a better innovation culture.

It is the biggest challenge that can derail digital transformation. This reversal of attitude in the employees is formed as a result of the changes, in the way that they conduct and supervise their responsibilities at their place of work.

The organizational change brought about, often results in a negative attitude when people experience change, which could threaten their source of income and livelihood.  It is therefore important to have people with the right mindset that are visionary. Taking advantage of the digital transformative effect also means having the proper individuals, processes and partnerships in place, to manage this process. 

The team will also require individuals with an in-depth grasp of the inner workings of the business and change management expertise, to drive processes and culture. It is important to understand right from the beginning; Digital Transformation is a process, not a race and there is no escape from the digital era.

We are living in a digital age where technology is progressing exponentially, Artificial Intelligence is the future and that future is here. Being left behind is not an option anymore. Add image meme of T-Rex on paddle ski looking for Noah.


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